The Lowe’s home improvement store on Bryne Drive in Barrie will be converted to the new RONA+ banner over the coming weeks, the company announced today.
"This represents a significant investment in Barrie and renews RONA’s commitment towards an iconic brand in Canada," the Quebec-based business stated in a news release.
RONA says this project is part of a nation-wide plan set into motion last June that will see Lowe’s stores in Canada "progressively" make the switch to RONA, "an iconic brand that has served communities across the country since its founding in Quebec in 1939."
The company says the new RONA+ stores will provide customers with "an enhanced shopping experience thanks to an amazing, stylish assortment of products in the brands Canadians know and trust, flexible credit options, outstanding VIPpro benefits for contractors and home improvement professionals, as well as lower prices on thousands of products."
"This is an important step for the future of RONA,” company CEO Andrew Iacobucci stated in the news release. “The conversions of Lowe’s stores represent a significant investment and a renewed commitment to the RONA brand.
"RONA has been a household name for home improvement in Canada for close to 85 years now," Iacobucci added. "It stands for great service, exciting product and brand assortments, good value, and a strong sense of community. We want to build on that and create momentum for this beloved Canadian-operated brand.”
RONA says its priority during the store transition will be to provide the best possible experience for its home improvement, DIY and contractor customers.
"Employees will continue to serve them with the same passion and expertise," the company stated. "The store will remain open during the conversion, guarantees offered by Lowe’s will be honoured, gift cards will still be accepted at RONA+ stores and other Lowe’s stores in Canada, and private brands will remain in the stores’ offering.
"RONA will also continue to maintain its commitment to Canadian vendors and its affiliated dealer network, who are a key component of the company’s vision."
The Lowe's store in Barrie is located at 71 Bryne Dr., near Essa Road and Highway 400.
