As many as 700 anglers are expected to take part in the 11th Annual Ice Fishing Tournament in Barrie.
Lineups for breakfast started this morning at the Southshore Centre and will continue in staggered sittings until the fishing starts around noon.
The Simcoe County Home Builders' Association hosts the event on Kempenfelt Bay over the Family Day long weekend.
No fishing license is required to participate and families, kids and fishermen of all skill levels are invited to attend.
There is $50,000 in prizes and cash given away each year including a snowmobile, a boat and trailer and an ATV Mule.
The tournament to date has raised over $300,000 for local charities and community groups.
Registration can be done online at www.icefishingbarrie.ca or by calling 705-431-5030.