April Reimer, wife of Toronto Maple Leafs goalie James Reimer, brought her passionate campaign to combat cyber-bullying to St. Joseph's Catholic School in Barrie.
Reimer launched the campaign after she became a victim to social media harassment by disgruntled hockey fans in 2014.
She told the crowd of 700 high school students that she received 300 death threats on twitter after her husband lost a game and bullies even managed to harass her on her personal cell phone.
"For every bad tweet I received 500 to 1,000 good ones, so thousands and thousands and thousands of good ones," she said.
The positive messages inspired her #tweetsweet campaign which challenges people to spread positive messages through Twitter, Facebook and Instagram.
The 26-year-old takes her message directly to students by appearing at schools across the province including 96 last year.
"I know that it's a big problem. I'm not the only person affected by it and if I can make the difference for one more student it's worth it for me," Reimer said.
The hockey wife says she knows her campaign is working because of the feedback she receives.
"I've had parents writing in saying 'hey my kid came home for the first time not crying from school.' I've had parents say 'hey my kid came home and said James Reimer's wife was at my school" which led to a whole conversation about what people were doing on line."
The #tweetsweet campaign offers free Leafs tickets, randomly drawn twice a month, to reward people who use their online accounts to post positive messages and use the trademark hashtag.
While students were shy to ask questions after the presentation, many flocked to get their picture taken with Reimer and in some cases give her a hug.
